Calculate your break-even cost
Combine product cost, customer acquisition cost, and expected return losses to find the true cost behind every order.
Free ecommerce planning tool
Ecommerce Profit Calculator
Calculate break-even cost, profit margin, sales targets, and required investment from your real unit economics.
Make every sale count
A clearer way to plan ecommerce profit
Revenue alone does not tell you whether your store is healthy. The Ecommerce Profit Computer turns product costs, acquisition spend, returns, and pricing into practical targets you can use.
Set realistic sales goals
Convert a required income into total sales, daily sales, and the investment needed to reach your target within a chosen period.
Forecast profit and expenses
Estimate total profit while keeping inventory, marketing, return losses, and overall investment visible in one place.
How the calculation works
Break-even cost = product cost + marketing cost + (loss per return × return rate). Profit per sale is your sale price minus that break-even cost.
Unit economics
Your break-even sale price$42.80
The minimum price needed to cover product, marketing, and expected return costs.
Profit per sale$36.20
Net margin45.8%
Income goal
Total sales required277
Sales per day required9.2
Total revenue$21,883
Total investment required$11,856
Forecast a sales run
Projected order volume360 sales
Projected total profit$13,032Over 30 days at 12 sales per day
Total revenue$28,440
Total investment$15,408
Marketing expenses$6,480
Inventory expenses$8,640
Expected return losses$288